The platform
Everything between the search and the phone call.
A site drafted for your trade, hosted and watched every month, with local SEO and automations you can switch on when you want them. Every piece is a line item on the invoice, not a bundle you cannot see into.
Who's beating you on Google
- 1stLone Star Roofing4.9 ★39/40
- 2ndNorth Texas Roof Co.4.7 ★36/40
- 3rdBlackland Exteriors4.6 ★34/40
- Your business4.2 ★21/40
What you get
One build. One monthly plan. Nothing you don't need.
Every line below is something you can point at and check. That's the whole point.
- A custom website, drafted for your trade
- Designed by a person from your real photos, your real reviews, and the towns you actually work in. A tap-to-call bar that follows the visitor, a quote form that takes thirty seconds, and on Standard and Premium builds, a page for every town you serve, written for that town.
- One-time build
- Hosting and monthly monitoring
- Your site runs on the same edge network the big platforms use. Every month the grader re-scans it and sends you what moved: speed, rankings, listings, reviews. If something breaks, we see it before you do.
- Monthly plan
- Every lead, straight to your phone
- Calls, texts, and form fills arrive in one inbox with a text alert. Nothing sits in a spam folder for three days.
- Monthly plan
- Local SEO and automations, when you want them
- Google Business Profile management, review requests after every job, missed-call text-back, quote follow-up. Each one is a line item you can see on the invoice and turn off, not something buried in a bundle.
- Add-ons
Missed call · (469) 555-0127 · 2:12 PM
Automations
The call you missed on the roof just got answered.
Crews miss calls all day because someone is on a ladder, and 85% of those callers never try again. A text goes out in seconds, the conversation keeps going, and the job stays yours.
- Missed-call text-backA text within fifteen seconds of any call you can't pick up.
- Review requestsA link sent after every finished job, with a reminder three days later.
- Appointment remindersThe day before and the morning of. Fewer no-shows, fewer wasted truck rolls.
- Quote follow-upEstimates that sit unanswered get a nudge, so nothing dies in a text thread.
35 to 50% of missed callers reply when a text arrives within the first minute. Industry data, and the reason this is the first automation we turn on.
Local SEO
Show up for the towns you actually drive to.
Ranking in one town is not the job. A crew that works eight towns needs to be found in eight, and that is mostly patient, boring work done every month.
- Google Business Profile
- Categories, services, hours and photos kept accurate, posts that go out on a schedule, and every review answered in your voice within a day.
- Monthly
- Citations
- Your name, address and phone made identical across the directories Google reads. One wrong digit on one listing is enough to cost a map ranking.
- Ongoing
- Review velocity
- A request after every finished job and a reminder three days later. Not a burst of reviews once a year, a steady few every month, which is what the ranking rewards.
- Automated
- A report by town
- Where you rank for your services in each town you serve, what moved since last month, and what we did about it. One page, in plain English.
- Monthly
Local SEO is an add-on from $400 a month, priced separately so it is a line you can see and switch off.
Monitoring
Every month, the grader runs again.
The same report that graded your site before the build re-scans it on the first of every month. You get the result in writing, whether it moved or not.
- SpeedMobile speed measured with Google's own tools, the number Google uses when it ranks you.Re-scanned monthly
- RankingsWhere you sit for your main services in each town you serve, against the businesses nearest you.Re-scanned monthly
- ListingsName, address, phone and hours checked against your Google Business Profile and the major directories.Re-scanned monthly
- ReviewsCount, recency, and whether anyone is replying. A wall of undated five stars reads as fake.Re-scanned monthly
Read from Search Console
Far more searchers are clicking through.
This is mahalicandsons.com, a live build: sixteen months of Google Search Console. Since the site moved onto Tavnio's build in August 2026, the share of searchers who click through has climbed to 1.4% over the last 28 days, more than five times the 0.27% of the 28 days before and the highest 28-day stretch since March 2026. Jun to Aug 2026 also brought 64% more clicks than the same months in 2025. Every figure here is what the client's monthly note is written from.
Google Search Console · May 7, 2025 to September 6, 2026 · 488 days, none skipped · pulled September 8, 2026
- 1.4%Click-through rate, last 28 days (Aug 10 to Sep 6)
- 5.3×Against the 28 days before, at 0.27%
- +64%Clicks, Jun to Aug 2026 against the same months in 2025: 36 to 22
- 0.91%August 2026, the first full month on the new build. Jun: 0.39%.
Read the numbers by month
| Month | Days | Clicks | Impressions | CTR |
|---|---|---|---|---|
| May 2025 (partial) | 25 | 8 | 661 | 1.2% |
| June 2025 | 30 | 9 | 953 | 0.94% |
| July 2025 | 31 | 6 | 1,268 | 0.47% |
| August 2025 | 31 | 7 | 1,093 | 0.64% |
| September 2025 | 30 | 6 | 896 | 0.67% |
| October 2025 | 31 | 6 | 582 | 1.0% |
| November 2025 | 30 | 3 | 879 | 0.34% |
| December 2025 | 31 | 2 | 903 | 0.22% |
| January 2026 | 31 | 5 | 666 | 0.75% |
| February 2026 | 28 | 7 | 847 | 0.83% |
| March 2026 | 31 | 11 | 1,324 | 0.83% |
| April 2026 | 30 | 8 | 2,072 | 0.39% |
| May 2026 | 31 | 10 | 1,861 | 0.54% |
| June 2026 | 30 | 7 | 1,812 | 0.39% |
| July 2026 | 31 | 15 | 1,879 | 0.80% |
| August 2026 | 31 | 14 | 1,531 | 0.91% |
| September 2026 (partial) | 6 | 0 | 115 | 0.00% |
Compared
The four ways a contractor gets a website, side by side.
Every one of these works for somebody. This is what each one actually is, so you can pick with your eyes open.
| Tavnio | Template platform | Lead marketplace | Do it yourself | |
|---|---|---|---|---|
| The design | Drafted by a person for your trade and your towns | A template with your logo and colors applied | No site. A listing on theirs | A template you fill in yourself |
| The photos | Yours, pulled from your own pages | Stock allowed, often the default | Whatever you upload to your profile | Whatever you upload |
| Who owns it | You. The files are yours | Usually the platform. Leave and the site goes | The marketplace owns the customer | You, on the builder's hosting |
| The contract | Month to month | Often annual, with an early-exit fee | Pay per lead | Monthly |
| Who else gets the lead | Nobody. It is your site | Nobody | Three to eight other contractors, at the same time | Nobody |
| What it costs to keep | $200 to $350 a month | Typically $150 to $400 a month | $16 to $150 per lead, sold or not | $20 to $50 a month plus your evenings |
| Pages for your towns | One page per town, written for it | Often one service-area page listing them | None | Only what you write |
Platform and marketplace figures are typical published ranges for the category, not a claim about any one company. Ours are the numbers on the pricing page.
Start with the number.
The grade is free and takes about a minute. It is the same report the platform runs every month.